Sr. Manager, Subscriptions Growth

Subscriptions | Santa Monica | ID: 09882 

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Sr. Manager, Subscriptions Growth

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the team  

The Subscriptions Growth team at Roku is focused on growing Roku’s subscriptions business by evaluating opportunities to better compete in the SVOD landscape and working cross-functionally to ensure the optimal execution of those initiatives. As the company’s core business team thinking about subscriptions, we are setting the strategy and vision for Roku’s SVOD business and partnering closely with internal teams such as Partner Growth, Marketing, Merchandising, and Product to bring the vision to life.   

 

About the role 

A key part of the Subscriptions Growth Team’s responsibility is identifying and driving subscription growth opportunities in close partnership with Rokus’ platform teams. Our goal is to ensure Roku consumer experiences and SVOD partner initiatives are optimized for subscription discovery, acquisition, engagement, and retention.  

Roku is seeking a Senior Manager, Subscriptions Growth to be the primary subscriptions business stakeholder across platform-level initiatives.  You will be responsible for developing strong business cases that optimize and maximize platform experiences for subscriptions performance and monetization.  The role requires a combination of strategic and innovative thinking, exceptional cross-functional collaboration skills, and project leadership. To be successful, the candidate will need to be a subscription expert, comfortable modeling out projections to evaluate new opportunities, creating go-to-market plans, building out strategic presentations and documents, and working closely with product, merchandising and marketing teams.  

For California Only - The estimated annual salary for this position is between $185,000 and $277,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

 

What you’ll be doing 

  • Establish Strategic Vision
  • Lead the development of data-driven strategies to maximize subscriptions performance across the Roku platform, partnering closely with the Viewer Product team to better understand opportunities and achieve measurable results
  • Analyze Roku 1st party data, industry research and consumer trends to identify gaps in the Roku consumer experience and actionable opportunities to close these gaps
  • In partnership with Product teams, shape the product strategy and roadmap for discovery, engagement, acquisition, and retention, with a focus on driving subscription volume and revenue
  • Collaborate Cross-Functionally with Program Management, Product, and Marketing to prioritize subscriptions initiatives in quarterly roadmaps, creating business cases for prioritization when needed
  • Support business requirement documentation for input into strategy guides and feature guides that maximize subscription monetization and growth
  • Collaborate with platform teams who manage Roku’s home screen, recommendations engine, sports and live experiences, and marketing technology
  • Support Project Execution
  • Spearhead hands-on execution of high priority subscriptions growth initiatives – including the development of A/B tests, go-to-market launch plans, and optimization recommendations
  • Own strategic documentation on existing and upcoming projects, providing regular updates to internal stakeholders and executives 

 

We’re excited if you have 

  • 10+ years of directly relevant experience in a business strategy capacity at a platform-based media/entertainment, sports, or gaming company
  • Ability to leverage data and insights to inform strategic decisions, identify growth opportunities, and drive impactful business outcomes
  • Understanding of typical product development cycles and familiarity working with Product and Engineering teams to launch consumer-facing products/experiences
  • Experience in consulting-based roles providing strategic recommendations to clients/stakeholders founded on data, insights, and trend analysis
  • Demonstrated leadership in cross-functional project management for highly complex launches 
  • A strong track record of building and maintaining relationships with cross-functional teams, fostering collaboration, resolving conflicts, and uncovering opportunities for mutual growth
  • Ability to work in high pressure, results driven environments with lean teams (startup experience is a plus) 
  • Deep understanding of digital media space and OTT business models, specifically SVOD 
#LI-RD2

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

 

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.

Thanks for considering a role at Roku. Take a moment to complete the form below. We ask that you remove any photos from your resume or CV before submitting your application. 

Additionally, providing false, misleading, or inaccurate information or responses will void this application and disqualify you from consideration. If employed by Roku, it will result in the immediate termination of employment regardless of when Roku discovers misleading or inaccurate information.

 

Application

Additional questions (US)

Accommodations

Roku complies with federal and state disability laws and it is our policy to provide reasonable accommodations to qualified individuals, including applicants and employees, with disabilities unless the accommodation will impose an undue hardship. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to People@Roku.com.

Roku considers qualified applicants regardless of criminal histories, consistent with legal requirements.

Anti-Discrimination Notice

Roku is proud to be an Equal Opportunity employer. It is the Company’s policy to provide equal opportunity to all individuals seeking employment without regards to race, color, religion, religious creed, national origin, age, sex, marital status, ancestry, physical or mental disability, military or veteran status, gender, gender identity, gender expression, sexual orientation, medical condition, genetic information, or any other protected category under federal, state, or local law. Roku also prohibits harassment or discrimination of applicants based on any of the above-listed protected categories. This policy covers all aspects of employment, including but not limited to, recruitment, selection, training, promotion, transfer, compensation, demotion, and termination of employment.

 

Voluntary Invitation to Self-Identify

This is not required to submit your application.

Completion of the form is entirely voluntary, and refusal to provide the information will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable local, state, and federal law, executive orders, and regulations.

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