Senior Product Manager – Advertising Business Intelligence

Product Management | San Jose | ID: 10017 

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Senior Product Manager – Advertising Business Intelligence

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Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the team

Data derived from our Roku advertising business is at the heart of driving intelligence and excellence across our advertising and monetization ecosystem. Our team focuses on building scalable, high-integrity data products and operations that power revenue analytics, business intelligence, and supply and demand optimizations. We are responsible for ensuring that Roku’s advertising business has accurate, actionable insights that maximize revenue and efficiency across our platforms. 

Our goal is to construct an intelligent, data-driven ecosystem that enables stakeholders across Product, Revenue Operations, Engineering, and Business Strategy to make the best possible decisions using a single source of truth. We drive critical advancements in data automation, governance, measurement, and analytics while integrating with cutting-edge technologies that enhance data fidelity, reporting accuracy, and real-time operational intelligence. 

For California Only - The estimated annual salary for this position is between $129,000 - $250,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

 

About the role

As a Senior Product Manager for Advertising Business Intelligence, you will define and execute the strategy for how Roku standardizes, automates, and optimizes its advertising business intelligence infrastructure and tools. You will own the product vision and roadmap for Roku’s internal data intelligence capabilities, ensuring our systems, tools, and data products provide reliable, scalable, and actionable insights for key stakeholders. 

You will work closely with Engineering, Revenue Operations, Ad Sales, Client Services, and Product teams to develop data pipelines, standardize reporting structures, and ensure operational efficiency in ad intelligence. Your leadership will help shape how Roku’s advertising business ingests, structures, and applies data to drive better monetization outcomes. 

 

What you'll be doing

  • Own the end-to-end product lifecycle for data products that enhance Roku’s advertising intelligence, including data normalization, standardization, and automation. 
  • Collaborate with Revenue Operations, Engineering, and Data Science teams to create scalable frameworks for revenue attribution, business intelligence reporting, and operational efficiency. 
  • Define and execute the roadmap for Roku’s internal data infrastructure, balancing immediate tactical needs with long-term strategic goals. 
  • Develop and optimize data workflows across CRM, OMS, impression/revenue tracking, and cost attribution to improve ad decision-making. 
  • Work with engineering teams to ensure that Roku’s advertising business intelligence architecture is built for scalability, automation, and real-time insights. 
  • Partner with stakeholders across Ad Products, Revenue Strategy, and Business Intelligence to drive the adoption of reporting tools, insights, and intelligence. There is a high focus on ensuring seamless data empowerment. 
  • Ensure a robust governance framework for Roku’s business intelligence capabilities, focusing on accuracy, completeness, and timeliness. 
  • Develop documentation and enablement materials to ensure cross-functional teams understand the data infrastructure and how to leverage it effectively. 

 

We're excited if you have

  • 6-8 years of product management experience, with a strong emphasis on data products, advertising intelligence, and revenue operations. 
  • Deep knowledge of programmatic advertising, ad serving, and revenue attribution. 
  • Expertise in data automation, governance, and analytics, particularly within the advertising and ad tech ecosystems. 
  • Strong proficiency in SQL, Looker, and Tableau, with an ability to explore and structure complex datasets. 
  • Experience working with CRM (Salesforce) and order management data pipelines to ensure integrity across revenue tracking and forecasting. 
  • Proven ability to collaborate across product, engineering, data science, and revenue operations teams to drive impactful outcomes. 
  • Experience in business process automation, with an understanding of data dependencies across enterprise systems. 
  • Strong analytical and problem-solving skills with a data-driven mindset. 
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Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

 

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.

Thanks for considering a role at Roku. Take a moment to complete the form below. We ask that you remove any photos from your resume or CV before submitting your application. 

Additionally, providing false, misleading, or inaccurate information or responses will void this application and disqualify you from consideration. If employed by Roku, it will result in the immediate termination of employment regardless of when Roku discovers misleading or inaccurate information.

 

Application

Additional questions (US)

Accommodations

Roku complies with federal and state disability laws and it is our policy to provide reasonable accommodations to qualified individuals, including applicants and employees, with disabilities unless the accommodation will impose an undue hardship. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to People@Roku.com.

Roku considers qualified applicants regardless of criminal histories, consistent with legal requirements.

Anti-Discrimination Notice

Roku is proud to be an Equal Opportunity employer. It is the Company’s policy to provide equal opportunity to all individuals seeking employment without regards to race, color, religion, religious creed, national origin, age, sex, marital status, ancestry, physical or mental disability, military or veteran status, gender, gender identity, gender expression, sexual orientation, medical condition, genetic information, or any other protected category under federal, state, or local law. Roku also prohibits harassment or discrimination of applicants based on any of the above-listed protected categories. This policy covers all aspects of employment, including but not limited to, recruitment, selection, training, promotion, transfer, compensation, demotion, and termination of employment.

 

Voluntary Invitation to Self-Identify

This is not required to submit your application.

Completion of the form is entirely voluntary, and refusal to provide the information will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable local, state, and federal law, executive orders, and regulations.

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By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms. If you do not wish to receive any communications from Roku regarding similar roles in the future, you may unsubscribe at any time.

Thank you for applying for a role at Roku! We appreciate your interest in joining our team. We have received your application and will review it thoroughly.

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By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms. If you do not wish to receive any communications from Roku regarding similar roles in the future, you may unsubscribe at any time.

Thank you for your interest in joining our talent community at Roku! We appreciate your time and effort in submitting your contact information. We'll keep you updated on future opportunities that match your skills and experience.

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