Senior Marketing Manager, Influencer Marketing

Marketing | San Jose | ID: 09981 

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Senior Marketing Manager, Influencer Marketing

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Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the Team 

The Growth Marketing Team supports the TV, Players, and Smart Home product lines. The team is focused on increasing our household adoption base across our product lines. 

 
About the Role

Roku is seeking an Influencer Marketing Manager to lead and evolve the influencer marketing efforts for Roku Devices. This role is designed for a thinker and a doer who is 
motivated to build-out this important part of our marketing mix. The ideal candidate must be a subject area authority in the creator economy, with experience activating Influencer Marketing in driving brand and product awareness, engagement, and loyalty while delivering measurable results. You should be passionate about aligning Influencer Marketing to the broader marketing goals while fostering an integrated approach to next-generation storytelling tactics. You will partner cross-functionally across the organization and with external agencies to deliver dynamic, high-impact programs and campaigns that inspire existing and new Roku users in a culturally relevant way. 

For California Only - The estimated annual salary for this position is between $101,000 - $127,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

 
What you’ll be doing:

  • Set and own the Influencer Marketing strategy and annual roadmap, ensuring alignment with our overall marketing objectives  
  • Lead annual and quarterly budget planning for Influencer programming, ensuring effective allocation and prioritization of resources to maximize impact 
  • Identify, vet, and recommend Influencer technology needs for Roku adoption and implementation 
  • Be the internal champion and chief educator for the creator economy to senior leadership 
  • Lead relationships with external agency partners, ensuring they deliver innovative, best-in-class solutions that align with Roku brand values and objectives 
  • Set clear expectations and provide strategic guidance to agency teams, driving excellence in creativity, execution, and performance 
  • Regularly evaluate agency performance, offering constructive feedback and identifying opportunities for growth and improvement 
  • Foster a collaborative and productive partnership environment that pushes agency partners to innovate and exceed goals 
  • Ensure effective negotiation strategies are implemented to secure partnerships with Influencers at competitive rates, maximizing ROI while maintaining high-quality relationships 
  • Stay ahead of emerging social trends, audience behaviors, and platform innovations while forging platform-level relationships with priority social networks and partners  
  • Leverage cutting-edge insights to guide strategy and creative direction 
  • Deep understanding and opinions on the future of the television industry, streaming platforms, and the future of user behavior in the entertainment content ecosystem 
  • Establish KPIs and benchmarks for success, leveraging data and analytics to evaluate the success of social campaigns through engagement metrics, algorithm performance, and ROI 
  • Use data to inform optimization and future strategy
  • Ensure all campaigns and initiatives are supported by robust measurement and reporting frameworks 
  • Deliver insights-driven post-mortems to inform future strategies and enhance program effectiveness 
  • Stay ahead of industry trends and competitive benchmarks to position Roku as a leader in influencer marketing 
  • Partner with product, PR, and content teams to ensure alignment on brand initiatives and messaging and integrate Influencer and creator strategies into broader brand priorities and goals 
  • Support storytelling initiatives by amplifying key product and brand narratives through Influencer channels 
  • Work with global counterparts to ensure alignment and sharing of best practices across regions 
     

We’re excited if you have:  

  • 5+ years of experience in social media and Influencer marketing, with a track record of successful campaigns that drive both engagement and brand recognition 
  • Strong understanding of algorithms and how interest graph-based content can drive audience growth 
  • Ability to translate platform and audience insights into actionable creative strategies 
  • Exceptional communication and collaboration skills, with a focus on cross-departmental partnerships
  • Exceptional project management and organizational abilities, with experience managing budgets and resources 
  • Excellent communication and presentation skills, with the ability to influence and inspire stakeholders at all levels 
  • Talent management and/or talent agency connections experience is a plus 
  • Personal experience producing content, editing, storyboarding, writing creative strategies/treatments, is a plus 

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

 

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.

Thanks for considering a role at Roku. Take a moment to complete the form below. We ask that you remove any photos from your resume or CV before submitting your application. 

Additionally, providing false, misleading, or inaccurate information or responses will void this application and disqualify you from consideration. If employed by Roku, it will result in the immediate termination of employment regardless of when Roku discovers misleading or inaccurate information.

 

Application

Additional questions (US)

Accommodations

Roku complies with federal and state disability laws and it is our policy to provide reasonable accommodations to qualified individuals, including applicants and employees, with disabilities unless the accommodation will impose an undue hardship. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to People@Roku.com.

Roku considers qualified applicants regardless of criminal histories, consistent with legal requirements.

Anti-Discrimination Notice

Roku is proud to be an Equal Opportunity employer. It is the Company’s policy to provide equal opportunity to all individuals seeking employment without regards to race, color, religion, religious creed, national origin, age, sex, marital status, ancestry, physical or mental disability, military or veteran status, gender, gender identity, gender expression, sexual orientation, medical condition, genetic information, or any other protected category under federal, state, or local law. Roku also prohibits harassment or discrimination of applicants based on any of the above-listed protected categories. This policy covers all aspects of employment, including but not limited to, recruitment, selection, training, promotion, transfer, compensation, demotion, and termination of employment.

 

Voluntary Invitation to Self-Identify

This is not required to submit your application.

Completion of the form is entirely voluntary, and refusal to provide the information will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable local, state, and federal law, executive orders, and regulations.

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By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms. If you do not wish to receive any communications from Roku regarding similar roles in the future, you may unsubscribe at any time.

Thank you for applying for a role at Roku! We appreciate your interest in joining our team. We have received your application and will review it thoroughly.

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By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms. If you do not wish to receive any communications from Roku regarding similar roles in the future, you may unsubscribe at any time.

Thank you for your interest in joining our talent community at Roku! We appreciate your time and effort in submitting your contact information. We'll keep you updated on future opportunities that match your skills and experience.

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