Head of Content Monetization

Marketing | New York | ID: 09633 

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Head of Content Monetization

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Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the team

The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku's advertising brand positioning, and providing insights and inspiration that helps all businesses maximize their potential in TV streaming. Our team of marketers, strategists, and designers deliver client strategies, research and insights, new product innovations, events and experiences, and more that deliver on Roku's purpose to make TV better for everyone.

 

About the Role

As a senior member of the Ads Marketing and Measurement team reporting to the Head of Ad Marketing, the Head of Content Monetization will develop marketing strategies and operations that position Roku as a leader in media, advertising, and technology while creating scalable monetization opportunities for Roku Media.
In this leadership role, you will guide a dedicated team and collaborate closely with Content, Product, Sales, Consumer, and Brand teams to design, launch, and scale innovative advertiser programs that drive competitive differentiation and garner recognition from key advertising customers, partners, and industry bodies. You will also serve as the primary voice of ad monetization to key leaders across the organization.

For New York Only - The estimated annual salary for this position is between $233,000 - $378,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

 

What You’ll Be Doing

Marketing Strategy and Operations

  • Develop and execute marketing strategies to enhance awareness and adoption of Roku’s content and media offerings (e.g., Roku Channel, Roku Originals, Roku Brand Studio).
  • Create a comprehensive marketing calendar to support major initiatives, strengthen competitive positioning, and drive ad monetization.
  • Establish clear positioning for Roku’s offerings, including live/FAST, AVOD, sports, and sponsorship programs.
  • Collaborate with cross-functional teams to align monetization priorities and ensure cohesive execution.
  • Design scalable advertiser programs that maximize monetization and deepen partnerships by leveraging Roku’s full advertising and content capabilities.
  • Empower sales and marketing teams with clear priorities, messaging, and research on our offerings.
  • Develop impactful go-to-market materials (e.g., presentations, sales sheets, video reels) to effectively position our content and media offerings.
  • Coordinate with teams across the organization to ensure the success of programs that drive customer retention.

Marketing Execution and Excellence

  • Maximize key media moments, including Roku Originals premieres and advertiser campaign launches, to maximize press coverage and awards recognition
  • Foster customer success and advocacy through partner programs, case studies, and co-marketing initiatives.
  • Ensure Roku’s offerings are well-represented at major advertising and trade events (e.g., CES, NewFront/Upfront, Cannes).
  • Ensure our content and media offerings are prominently featured across all marketing channels including web, email, and social.

 

We’re Excited If You Have

  • 10+ years of experience in digital media, particularly in advertising, content, or product marketing leadership roles.
  • Proven track record of interfacing with content and product teams develop and execute advertising and sponsorship programs.
  • Strong ability to define and manage marketing narratives for sales and marketing teams.
  • Experience with integrated marketing strategies that combine digital, social, and traditional channels.
  • Excellent communication skills with the ability to influence cross-functional teams and external partners.
  • Deep understanding of the advertising ecosystem, consumer and market dynamics, and emerging trends.
  • Exceptional leadership and relationship-building skills and experience hiring top-tier sponsorship marketing professionals.
  • Strong analytical skills to define and measure success metrics for continuous improvement.
  • A collaborative and adaptable work style, ready to meet the evolving business needs, with proven ability to manage high-stakes projects and meet tight deadlines.
#LI-OR1 

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

 

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.

Thanks for considering a role at Roku. Take a moment to complete the form below. We ask that you remove any photos from your resume or CV before submitting your application. 

Additionally, providing false, misleading, or inaccurate information or responses will void this application and disqualify you from consideration. If employed by Roku, it will result in the immediate termination of employment regardless of when Roku discovers misleading or inaccurate information.

 

Application

Additional questions (US)

Accommodations

Roku complies with federal and state disability laws and it is our policy to provide reasonable accommodations to qualified individuals, including applicants and employees, with disabilities unless the accommodation will impose an undue hardship. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to People@Roku.com.

Roku considers qualified applicants regardless of criminal histories, consistent with legal requirements.

Anti-Discrimination Notice

Roku is proud to be an Equal Opportunity employer. It is the Company’s policy to provide equal opportunity to all individuals seeking employment without regards to race, color, religion, religious creed, national origin, age, sex, marital status, ancestry, physical or mental disability, military or veteran status, gender, gender identity, gender expression, sexual orientation, medical condition, genetic information, or any other protected category under federal, state, or local law. Roku also prohibits harassment or discrimination of applicants based on any of the above-listed protected categories. This policy covers all aspects of employment, including but not limited to, recruitment, selection, training, promotion, transfer, compensation, demotion, and termination of employment.

 

Voluntary Invitation to Self-Identify

This is not required to submit your application.

Completion of the form is entirely voluntary, and refusal to provide the information will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable local, state, and federal law, executive orders, and regulations.

Demographic Questions

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By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms. If you do not wish to receive any communications from Roku regarding similar roles in the future, you may unsubscribe at any time.

Thank you for applying for a role at Roku! We appreciate your interest in joining our team. We have received your application and will review it thoroughly.

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By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms. If you do not wish to receive any communications from Roku regarding similar roles in the future, you may unsubscribe at any time.

Thank you for your interest in joining our talent community at Roku! We appreciate your time and effort in submitting your contact information. We'll keep you updated on future opportunities that match your skills and experience.

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