Brand Marketing Manager

Marketing | New York | ID: 09712 

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Brand Marketing Manager

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Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the team

At Roku, we embody the mentality of a sports team, becoming our strongest when we work together (cross functionally) to reach an end goal. The Customer Marketing and Strategy team acts as the quarterback to sales, helping to build long term strategies and solutions that ultimately aid in revenue growth and deepen partnerships with priority accounts. In partnership with sales, we ensure our clients are constantly evolving to build successful CTV strategies, test and adopt new products, and build the future of TV together.

 

About the role

Roku pioneered streaming to the TV and continues to innovate and lead the industry. While we are well-positioned to help shape the future of television – including TV advertising – around the world, continued success relies on building a marketing and ad strategy that grows Roku’s advertising business. As a Client Strategy Manager, you will be responsible for developing smart, brand-specific solutions that meet key business objectives. In addition to ideating best-in-class streaming campaigns, you will also partner with cross functional teams to ensure the strategies we’re proposing are going to perform. This role requires someone who can manage ambiguity, feel comfortable in the unknown, wear many hats, and lead with a solutions-oriented mindset, as they navigate this ever-changing, fast-paced environment. Not only will this Manager help partner with the Ad Sales team to drive revenue, but they will also help shape the future of streaming excellence in the CTV industry. 

For New York Only - The estimated annual salary for this position is between $110,000 and $135,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.


What you’ll be doing

  • Act as a partner to the Ad Sales team to aid in driving revenue and adoption of Roku’s offerings.
  • Develop brand-specific strategies, leveraging Roku’s various ad products, content, measurement, and data solutions to drive performance for our advertising partners.
  • Act as the marketing and solutions streaming expert in support of a specific agency, across various verticals such as CPG, Auto, Theatrical, Retail, and more to drive demand and create advocacy amongst the advertising industry.
  • Present programs and custom solutions to key stakeholders internally and externally.
  • Develop processes, in partnership with cross functional partners, to ensure a smooth pre-sale and post-sale workflow.
  • Partner with Product teams to drive innovation based on client feedback and potential opportunities.
  • Partner with measurement and client services to develop learning agendas and identify strategies to deliver against a client’s goals.

 
We’re excited if you have

  • 5+ years of relevant experience as marketer or brand strategist, with expertise in ad tech and media.
  • Professional experience developing ad strategies for Fortune 500 companies across verticals such as CPG, Auto, Theatrical, Retail, and more.
  • Craft new revenue-driving moments-related programs that assist in the commitment of scatter budgets.
  • A rich understanding of the streaming, TV, digital, social, and programmatic advertising landscape and challenges brands face within each.
  • Deep expertise crafting impactful and unique programs, designed to drive advertiser’s objectives as well as a positive consumer experience.
  • An understanding of the importance of balancing the end user experience and the advertiser’s objectives.
  • Track record of working cross functionally to problem solve and build processes to ensure a smooth activation process.
  • Collaborative nature & track record of being an invaluable resource to sales teams.
  • Experience with presenting to senior-level stakeholders, both internal and external.
  • “No job is too big or too small” mentality -- you’re a long-term thinker & a short-term doer.
  • College degree or equivalent
#LI-CU1

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

 

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

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