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Associate Product Manager

Advertising | New York | ID: 10168

Associate Product Manager

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Team

Our mission is to drive the future of advertising by creating innovative ad products for brands and channel partners that scale seamlessly across the Roku platform. This includes building native ad solutions that integrate naturally into the content ecosystem, enhance user experience, and deliver meaningful results for our advertisers. At the core of this mission is the development and enhancement of creative tooling that allows for scalable ad unit creation, optimization, and deployment across Roku’s platform, ensuring that ads not only reach the right audiences but also deliver engaging and meaningful experiences.

About the role

This is an exciting opportunity to help shape and scale ad solutions for the streaming ecosystem. We are looking for a highly motivated and detail-oriented Associate Product Manager (APM) to support the development of Roku’s Creative Platform for Native Ads. In this role, you will work on both creative asset management and creative moderation services, ensuring that native ads meet quality standards and comply with regulations. You will collaborate with cross-functional teams, including engineering, design, marketing, and sales, to build innovative features for ad creatives and automate moderation processes. You will be instrumental in driving a seamless and scalable workflow for managing and reviewing native ads across the Roku platform.

What you’ll be doing

Defining product requirements, user stories, and feature specifications to enhance the Creative Asset Manager Platform and Creative Moderation Service
Working closely with the design, engineering, and QA teams to prioritize and deliver features aligned with the product roadmap
Supporting the development of the platform to automate and streamline creative workflows, asset management, and creative moderation at scale
Collaborating with stakeholders to understand the needs for native ad formats and ensure the platform enables seamless integration and management of various ad creatives
Defining and building solutions for creative moderation, ensuring compliance with internal policies and external regulations
Collaborating with stakeholders to build automated processes and machine learning models to assist in moderation
Gathering insights from product analytics and user feedback to prioritize feature improvements and measure the success of the platform
Monitoring product usage, tracking KPIs, and generating recommendations based on data analysis
Working closely with UX/UI designers to ensure that the platform is intuitive and provides a seamless user experience for ad creatives and moderation workflows
Ensuring that user needs are clearly defined and translated into actionable product improvements

We’re excited if you have

Master’s degree or MBA preferred
You have knowledge in Digital Ad Stack and CTV Media Advertising
3+ years of experience in ad products, digital advertising, self-serve platforms, creative platform or Al/ML driven moderation automation - Product, operations, business or engineering background is preferred
Strong understanding of product lifecycle management and Agile methodologies
Ability to translate complex technical requirements into user-friendly features and workflows
Comfort dealing with ambiguity with the ability to think creatively and solve complex challenges
A platform-first mindset and building products and experiences that can scale
You have a test and learn mentality and an agile way of working to improve your product
Based in New York or Boston with the ability and willingness to travel

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Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

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