Associate Product Manager

About the Team

Our mission is to drive the future of advertising by creating innovative ad products for brands and channel partners that scale seamlessly across the Roku platform. This includes building native ad solutions that integrate naturally into the content ecosystem, enhance user experience, and deliver meaningful results for our advertisers. At the core of this mission is the development and enhancement of creative tooling that allows for scalable ad unit creation, optimization, and deployment across Roku’s platform, ensuring that ads not only reach the right audiences but also deliver engaging and meaningful experiences.

About the role  

This is an exciting opportunity to help shape and scale ad solutions for the streaming ecosystem. We are looking for a highly motivated and detail-oriented Associate Product Manager (APM) to support the development of Roku’s Creative Platform for Native Ads. In this role, you will work on both creative asset management and creative moderation services, ensuring that native ads meet quality standards and comply with regulations. You will collaborate with cross-functional teams, including engineering, design, marketing, and sales, to build innovative features for ad creatives and automate moderation processes. You will be instrumental in driving a seamless and scalable workflow for managing and reviewing native ads across the Roku platform.

What you’ll be doing  

• Defining product requirements, user stories, and feature specifications to enhance the Creative Asset Manager Platform and Creative Moderation Service
• Working closely with the design, engineering, and QA teams to prioritize and deliver features aligned with the product roadmap
• Supporting the development of the platform to automate and streamline creative workflows, asset management, and creative moderation at scale
• Collaborating with stakeholders to understand the needs for native ad formats and ensure the platform enables seamless integration and management of various ad creatives
• Defining and building solutions for creative moderation, ensuring compliance with internal policies and external regulations
• Collaborating with stakeholders to build automated processes and machine learning models to assist in moderation
• Gathering insights from product analytics and user feedback to prioritize feature improvements and measure the success of the platform
• Monitoring product usage, tracking KPIs, and generating recommendations based on data analysis 
• Working closely with UX/UI designers to ensure that the platform is intuitive and provides a seamless user experience for ad creatives and moderation workflows
• Ensuring that user needs are clearly defined and translated into actionable product improvements

We’re excited if you have  

• Master’s degree or MBA preferred 
• You have knowledge in Digital Ad Stack and CTV Media Advertising
• 3+ years of experience in ad products, digital advertising, self-serve platforms, creative platform or Al/ML driven moderation automation - Product, operations, business or engineering background is preferred  
• Strong understanding of product lifecycle management and Agile methodologies
• Ability to translate complex technical requirements into user-friendly features and workflows 
• Comfort dealing with ambiguity with the ability to think creatively and solve complex challenges  
• A platform-first mindset and building products and experiences that can scale  
• You have a test and learn mentality and an agile way of working to improve your product    
• Based in New York or Boston with the ability and willingness to travel

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