Ads Manager, Business Development

About the team

The world is cutting the cord and streaming its TV online, a shift that has dramatically changed how advertisers target, reach and measure their preferred audiences in ways that broadcast TV and cable never could.

Roku Ads Manager is our answer to the growing demand in streaming advertising. Our self-serve platform just entered General Availability (GA) in September 2024 and has picked up major momentum. Our Ads Manager team is small, gritty, and focused on scaling the best streaming ad platform in the market. We move fast, pivot quickly, and work hard. We rally around decisions, challenge assumptions, and push the limits on what advertising can do for growth marketers, performance agencies, and any other business interested in making the big screen work for their brands’ objectives. 
The Roku Ads Manager team is looking for a Sales Development Representative to help us scale our platform.

About the role

TV ads were once reserved for large national brands. Roku believes that it’s better for streamers, brands, and our company that all businesses have a path to advertising in streaming. Roku Ads Manager is our answer to democratizing streaming advertising, creating a self-serve path for businesses of any size to get their brand on the big screen.

Roku Ads Manager is looking for a Sales Development Representative (SDR) to help lead demand generation and client growth for our self-serve streaming ad platform. This role will join two existing SDRs and will play a crucial role in attracting and onboarding new advertisers, ensuring their success on the platform, and driving revenue growth.

Below are some key roles and responsibilities:

• Prospecting: Identify and target large pools potential advertisers who could benefit from Roku Ads Manager’s self-serve ad platform. Use creative solutions to segment the market, build addressable lead list cohorts, and prioritize those for maximum return on outreach (i.e. sign ups + revenue).
• Outreach: Initiate contact with potential advertisers through various channels, including email, platform-direct messaging, zoom calls, and social media. Clearly communicate the value proposition of our self-serve ad platform and how it can meet the advertiser's objectives.
• Qualification: Qualify leads to ensure they align with the ideal customer profile and are likely to benefit from the platform. Once qualified, ensure these advertisers have the resources and info they need to start spending, offering onboarding services if required.
• Onboarding: Assist qualified new advertisers in setting up their accounts and campaigns, as needed. This includes answering questions, recommending best practices, and demoing the platform directly to brands. Once onboarded, you’ll have the chance to grow the leads you feel have potential for meaningful revenue impact.
• Nurture & Support: Cultivate relationships with top brands to encourage long-term engagement and loyalty. Collaborate with advertisers to optimize their campaigns for better performance. Gather feedback from brands, beneficial to both advertiser growth and Roku product improvements. Answer questions from advertisers via our support channels.
• Upselling: Identify opportunities for upselling additional features or services to existing advertisers. Collaborate with other teams to maximize revenue from existing clients.
• Reporting: Generate and provide regular reports to management on key metrics, conversion rates, and the overall success of our platform. Monitor and analyze key performance indicators (KPIs) to assess the success of ad campaigns on the platform.

In summary, Ads Manager SDRs play a pivotal role in driving customer acquisition, ensuring successful onboarding, and fostering ongoing relationships with advertisers to maximize revenue and satisfaction. SDRs are directly responsible for building relationships and helping clients and agencies drive business results through consultative selling, education, and client service.
Ideal candidates will have the ability to drive advertisers’ marketing strategy coupled with a willingness to roll up their sleeves and execute the tactics. Success in this position requires exceptional prioritization skills to differentiate service by priority accounts while delivering best-in-class customer service to everyone.

You will be involved both doing, as an individual contributor capacity, as well as maintaining an ownership mindset when it comes to influencing the product, working cross-functionally, and scaling.

The role is fast-paced in a particularly high-growth area, requiring the ability to work autonomously in an ever-changing environment. 

Sound like fun? 

For New York Only - The estimated annual salary for this position is between $118,500 and $149,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing

• Prospect potential advertisers and agencies who can benefit from Roku’s solutions to grow their business
• Actively participate in all phases of the sales lifecycle including identifying and developing leads; meeting with future and existing clients; developing value propositions; and closing business
• Operate at scale, managing a high volume of accounts by identifying opportunities and prioritizing service according to revenue and potential
• Understand clients’ business and translate marketing objectives into results for advertisers, growing advertiser investment on the Roku self-serve ad platform
• Communicate effectively with advertisers, as well as internal Roku stakeholders; identify and communicate opportunities internally to improve Roku’s products based on advertiser feedback

We’re excited if you have

• Working knowledge of digital advertising marketplace, buying models, and technology 
• 2+ years working in sales, growth marketing and/or a client facing role. Bonus points for working in client-facing roles at ad networks or mobile gaming companies
• Demonstrated ability in crafting and sending a high volume of personalized emails and overcoming objections
• Strength in ability to communicate value on the phone, in email, and over video demos
• Thrive when operating at scale, using data to drive operations and execution
• The ability to effectively collaborate with internal support and cross functional teams, while autonomously managing your own book of business
• Ambition for building from the ground up and seeking constant improvement for the business
• A naturally curious mindset, eager to learn and grow in a fast paced, dynamic environment
• A self-starter who’s hungry to attack new challenges that come with building a new line of business
• A growth hacker who believes in helping brands of any size grow with streaming ads

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