Marketing Manager, Roku TV

Marketing | Austin | ID: 10088 

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Marketing Manager, Roku TV

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Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the Team

The Roku TV Marketing team is dedicated to establishing and nurturing strong relationships with TV Brands, OEMs, and ODMs to maintain consistency in the Roku TV brand, support scalability, and align with our shared objectives. Our team consists of experts in Partner Marketing, Product Marketing, and Go-to-Market Strategy. We focus on delivering exceptional partner management while helping customers recognize the value of the Roku experience integrated into every Roku TV. Our success drives value for the business. We collaborate closely with teams across Roku, including Brand, Business Development, Product, Integrated Marketing, and Retail.

About the Role

We are seeking a highly motivated, detail-oriented Marketing Manager to join our dynamic Roku TV Marketing team. This individual will serve as the key liaison between our OS Product Marketing, Consumer Marketing, and Roku TV Partner Marketing teams to ensure alignment and seamless communication around goals, objectives, and roadmaps. The role requires a proactive, strategic thinker with exceptional organizational skills who can effectively manage complex projects across multiple teams, stakeholders, and time zones. In addition, this individual will play a key role in supporting the scalability of the Roku TV program globally and managing the 3rd-party voice assistant relationships across Roku's product lines. 

What you’ll be doing:

  • Act as the main point of contact between OS Product Marketing, Consumer Marketing, and Roku TV Partner Marketing teams to ensure alignment on goals, strategies, and roadmaps
  • Facilitate communication and collaboration across different functions to achieve Roku TV and OEM objectives
  • Work closely with internal teams to ensure the Roku TV program’s scalability on a global level and addressing key challenges
  • Ensure Roku TV’s presence in larger device campaigns (such as college, Super Bowl, and holiday initiatives) from concept to execution. This includes briefing, strategic planning, creative development, implementation, and performance reporting across a variety of consumer touchpoints, including display ads, video, email, and web
  • Drive the creation of compelling marketing messaging and assets to support our OEM partners in promoting Roku TV. Identify and explore opportunities to elevate Roku TV through collaborations with OEM partners and internal teams
  • Oversee and maintain the relationship with third-party voice assistant partners, ensuring timely approvals and effective communication for all Roku product lines globally
  • Manage the Brandfolder tool (Digital Asset Management) to ensure that the Roku TV Partner team is fully supported, and the tool is running efficiently. Collaborate with the Enterprise Engineering team to maintain and enhance this platform
  • Drive multiple projects simultaneously while keeping all stakeholders updated on timelines, deliverables, and requirements. Ensure projects are completed on time, within scope, and meet business objectives
  • Continuously assess and improve processes to enhance efficiency, scalability, and communication between cross-functional teams

We’re excited if you have:

  • 5+ years of experience in marketing, with a focus on cross-functional collaboration and project management
  • Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) 
  • Strong communication and interpersonal skills with the ability to manage multiple stakeholders across various teams and departments
  • Detail-oriented with exceptional organizational skills and the ability to manage complex projects with multiple timelines and requirements
  • Strong problem-solving skills, with the ability to think critically and offer innovative solutions
  • Ability to manage and maintain digital asset management tools (experience with Brandfolder a plus)
  • Self-motivated, proactive, and able to work independently while remaining flexible and adaptable in a fast-paced environment
  • Strong analytical and methodical approach to decision-making and project execution
  • Experience working with global teams and a strong understanding of international market dynamics 
  • Ability to learn quickly and work collaboratively in a cross-functional team environment 
  • Familiarity with Roku TV or other smart TV platforms is a plus



#LI-SSC

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

 

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.

Thanks for considering a role at Roku. Take a moment to complete the form below. We ask that you remove any photos from your resume or CV before submitting your application. 

Additionally, providing false, misleading, or inaccurate information or responses will void this application and disqualify you from consideration. If employed by Roku, it will result in the immediate termination of employment regardless of when Roku discovers misleading or inaccurate information.

 

Application

Additional questions (US)

Accommodations

Roku complies with federal and state disability laws and it is our policy to provide reasonable accommodations to qualified individuals, including applicants and employees, with disabilities unless the accommodation will impose an undue hardship. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to People@Roku.com.

Roku considers qualified applicants regardless of criminal histories, consistent with legal requirements.

Anti-Discrimination Notice

Roku is proud to be an Equal Opportunity employer. It is the Company’s policy to provide equal opportunity to all individuals seeking employment without regards to race, color, religion, religious creed, national origin, age, sex, marital status, ancestry, physical or mental disability, military or veteran status, gender, gender identity, gender expression, sexual orientation, medical condition, genetic information, or any other protected category under federal, state, or local law. Roku also prohibits harassment or discrimination of applicants based on any of the above-listed protected categories. This policy covers all aspects of employment, including but not limited to, recruitment, selection, training, promotion, transfer, compensation, demotion, and termination of employment.

 

Voluntary Invitation to Self-Identify

This is not required to submit your application.

Completion of the form is entirely voluntary, and refusal to provide the information will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable local, state, and federal law, executive orders, and regulations.

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By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms. If you do not wish to receive any communications from Roku regarding similar roles in the future, you may unsubscribe at any time.

Thank you for applying for a role at Roku! We appreciate your interest in joining our team. We have received your application and will review it thoroughly.

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By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms. If you do not wish to receive any communications from Roku regarding similar roles in the future, you may unsubscribe at any time.

Thank you for your interest in joining our talent community at Roku! We appreciate your time and effort in submitting your contact information. We'll keep you updated on future opportunities that match your skills and experience.

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