Product Marketing Manager

About the team 

The Subscriptions Marketing team’s mission is to drive subscriptions growth by helping our customers discover, enjoy and manage their subscriptions through Roku. The team is comprised of marketers specializing in Product, Web, Growth, Lifecycle, and Content and Partnerships Marketing. We support new product and feature launches, lead tentpole content campaigns, and develop always-on automations to help our customers navigate their own personalized journeys with subscriptions through Roku.

About the role 

This role is on our Subscriptions Product & Growth Marketing team and will report to the Senior Product Marketing Manager. This team acts as the marketing leaders for the development of new products and features that support subscriptions growth. We partner closely with Product, Engineering, UX, Creative, Analytics, Operations, and others to expand marketing channels, test new strategies, and advocate for product development that supports marketing initiatives.  

The ideal candidate will be a proactive and strategic thinker who loves entertainment and technology. You are well versed in the streaming business’ and have an informed point of view on optimal strategies and experiences related to subscription sign-ups, engagement and retention. This role is well suited for someone who is naturally curious, highly self-motivated and loves digging deep to pull a story and recommendation together. You love a challenge and thinking well outside the box. You thrive when working closely with experienced teams but also enjoy the autonomy and productiveness of individual work as well. You lead with positivity and love to roll up your sleeves.

What you’ll be doing 

• Develop naming, positioning, core messaging and value propositions for products and features 
• Provide marketing requirements to product feature guides in order to ensure any new technical capabilities needed for marketing are included in scope 
• Create go-to-market plans, including internal needs (education, best practices, talking points) and external touch points (marketing campaigns, web updates, customer support) 
• Identify and define marketing channels, strategies and tactics that optimally support product launches and growth opportunities 
• Responsible for the development of all assets (website, email, artwork) and securing operational needs to execute campaigns 
• Ideate and test new ideas, and work with Analytics to determine success and future iterations and/or scale 
• Act as the subject matter expert for new products and features, and advise and update internal colleagues as needed 
• Keep your teammates up to date on what you're streaming so we don't miss out on any good recommendations

We’re excited if you have 

• An MBA and/or 5+ years experience in a related field  
• A passion for the future of streaming and the consumer experience 
• Deep understanding of the digital media landscape, particularly subscriptions and payments   
• Ability to translate marketing strategy into technical requirements 
• Ability to pull and analyze data, draw accurate conclusions, and adjust strategy 
• Distill the complex data and insights into simplified and actionable plans 
• Build relationships quickly and authentically, and work collaboratively and cross-functionally  
• Excellent written and verbal communication skills with technical and non-technical stakeholders 
• Can work independently and take ownership of projects from start-to-finish   
• Bias for action and passion for learning 
• Highly organized and detail oriented 

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