Product Strategy and Operations Lead, Ad Experiences

About the team

At Roku, the Product Strategy & Operations team specializes in bringing new ad products and partnerships to market. We support the launch of new products and capabilities for Roku’s advertisers through a focus on release management, scaling of processes and operations, and assistance in roadmap planning and prioritization. We work closely with Product Managers and are a key interface for Ad Sales partners, including Product Marketing, Product Solutions, Partnerships, Client Services, and Revenue Operations. 

About the role

As a Product Strategy & Operations Lead for Ad Experiences, your job is to ensure the successful launch and adoption of new ad formats across Roku’s user platform. You will work collaboratively and cross-functionally with teams across both Consumer and Advertising organizations to bring these experiences to market and evaluate new opportunities to enhance our portfolio. This includes leading non-engineering product initiatives, such as activation process improvements and policy updates, to drive accelerated business growth. The ideal candidate has a proven track record of launching ad experiences, strategic planning, and cross-functional leadership.  

For California Only - The estimated annual salary for this position is between $108,000 - $162,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing

• Ensure product launch readiness for Roku’s native ads and sponsorships, with focus on Alpha testing and launch of Betas
• Establish/track exit criteria for new releases, emphasizing product scalability and performance (with proven and measurable results)
• Partner with Ad Marketing teams to position and differentiate Roku’s ad solutions based on trends, industry challenges, and evolving market needs
• Act as a trusted partner to Ad Sales & Solutions teams, incorporating their feedback into the product roadmap to address market needs
• Partner with Product Management to shape roadmap development and release strategy in annual/quarterly product planning cycles
• Analyze and lead non-engineering opportunities for Ad Product organization, including expansion to new markets/verticals through policy/process updates
• Communicate product status/progress to cross-functional partners and provide clarity in ambiguous situations to ensure all teams are aligned to opportunities and risks

We’re excited if you have

• Proven experience in product strategy, operations, and project/program management
• Strong understanding of the product development lifecycle and go-to-market strategies
• Excellent leadership, communication, and relationship-building skills
• Ability to define and measure success metrics, ensuring continuous improvement
• Ability to engage and influence cross-functional teams and external partners
• 3-5 years of professional work experience within digital media or a similar industry
• Highly collaborative and flexible work style, with the ability to adapt quickly to evolving business needs

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